Hair Salon – Sequence International Hair Celebrates First Year in Business

Share Button

Long-term expat Emma Horsley is no stranger to change. Since leaving her hometown, Birmingham UK, 15 years ago, she has lived in Australia, Indonesia and Canada. So she soon found her feet when she arrived in France 8 years ago to work in a hairdressing salon. The last 12 months however, have been something of a challenge, bringing her unexpected opportunities…

Tell us about the salon you were working in when you first came here.
I arrived in Paris back in September 2010. It was Friday and the next day I was working at the salon (Style Pixie). That initial trial day was a success and so I continued working there up until last year when the salon closed. It was the longest job I’d ever had in one place, mainly because it was a great place to work and there were plenty of opportunities for personal growth. The owners didn’t categorize their staff into boxes, which meant I was introduced to salon management, giving me the confidence to later open my own salon. Although, managing and owning a salon are two very different things; that microbusiness experience turned out to be invaluable.

So, when that salon closed it was a blessing in disguise for you?
Yes! I had two clear choices; find a job, most likely in a French salon, or open my own. I’m in my 30’s, so when it happened I thought to myself, it’s now or never, the timing is perfect, why shouldn’t I? It was time to move forwards… Anything other than setting up by myself would have been a step backwards.

You mentioned that managing and owning a salon are different things, how so?
I’ve learnt so many aspects that I wasn’t involved in as an employee – from securing the premises here in the 5th arrondissement, to managing the renovation. This time last year, this place was a dump. It was an office without hot water, no toilet, nothing. Then there is the marketing. I’ve come to learn Google Ads, Facebook marketing and social media in general. There are lots of aspects I’ve learnt along the way. For example, even the specific colour of the salon, turquoise, can’t be bought for outdoor use, so it was custom made.



Tell us about Sequence
Firstly, the name itself reflects the next step in my journey. I never wanted to use my name as a brand, so Sequence felt like the perfect name. As for the salon itself, I like to think my clients can come here to relax. This is a very personal business, generally people do want to relax and enjoy the whole hairdressing experience. This isn’t a salon where we ‘get them in and out’ as quickly as possible. It costs money for a woman to have her hair cut, especially if there are colours and treatments involved, so the service needs to be exceptional, something I feel is missing in France, not just in salons but across many industries.

I’m very good with short hair and use the Tigi catwalk range of products. From November, to mark the salon’s second year we’ll be introducing a new product line called ‘Végétalement Provence’, a French, bio, no detergent shampoo and conditioner. As we speak, no other salon in Paris has this range, I’m sure they will with time, but we’ll be the first!

Who are your clients?
I consider the salon an international salon, that’s not to say all of my clients are expats, there are many Europeans who come by, but most of the walk-ins are French. There is a school and a nursery around the corner, so I often see French mums testing me out by sending their kids in first. They’ll usually book themselves in straight after, once they’ve seen the results!

Does that really happen?
Oh yeah! everywhere around the world, parents use their kids as guinea pigs to test out a salon. It’s quite a common practice.

So now, looking back after a full year in business, what would you say about it?
It’s been a good year; the beginning was stressful, and I only had previously existing clients at first, but this developed with time. Finding your feet and learning a new space can be difficult, but it gradually becomes home and gets busier and busier as time goes on.

And you’re now making the space available on the days the salon is closed?
Yes, I rent out the space on Sundays and Mondays. It’s available to creative professionals such as photographers, makeup artists and bridesmaid fitters. We have a kitchen so it’s a perfect place for creative use.

What should people interested in coming to Sequence know?
They need to book quickly. Saturdays get booked up fast as most people work Monday to Friday. So, I’m here until 10pm, cutting until 9 to 9.30pm in the week. People are already booking their Christmas cuts!

Emma’s Salon, Sequence International hair is located on 13 Rue des Lyonnais, 75005.
www.sequenceparis.com


Rotating Ads

Place your ad here

Going out

Who the hell is Sugar Sammy? – That moment your wife tells you you’re going to see a French-speaking comedy in Paris

GOING OUT
Anglophones in Paris are fortunate to be able to enjoy a thriving English-speaking comedy scene, with regular stand-up nights across the city. Personally, I’ve had the pleasure of seeing most of these and have even [...]

Community News

COMMUNITY NEWS

360€ for 50 Hours Tuition!!! The Newest French Language School in Paris offers the most accessible rates

French language classes at Centre Zenith in the 20th arrondissement began on October 18th 2018. Founded by Sourav Choudhury, Centre Zenith brings experienced and native French speakers to the classroom where courses are explained with […]

Random Stories

Cover features

Just for Fun

interviews

Health

Family

Living

LIFE

Grumpy in Paris – 5 ways to beat the upcoming ‘winter blues’

Living in one of the most beautiful cities in the world has its many perks. A wealth of galleries, museums, delicious food, beautiful walks and a melodic language under no matter what context. But all pros have their cons and one of the lesser points of Paris these days is the ‘rentrée effect’ where people have come back from their holidays, said goodbye to summer and are now waiting for winter (even though we’ve only just hit autumn). Here are some ways to beat those winter blues and enjoy the colder season ahead … […]

Education

EDUCATION

INTERNATIONAL STUDENTS & RESEARCHERS: GET ANSWERS TO THEIR QUESTIONS AND PAPERWORK IN ONE SINGLE PLACE! WELCOME DESK PARIS 2018

FOR THE 16TH CONSECUTIVE YEAR, THE CITÉ INTERNATIONALE UNIVERSITAIRE DE PARIS HAS SET UP A MULTI-SERVICE WELCOME AREA FOR FOREIGN STUDENTS AND RESEARCHERS, FROM THE END OF AUGUST THROUGH NOVEMBER, WITH THE SUPPORT OF THE CITY […]

COMMUNITY NEWS

Non-Profit – The Paris Institute for Critical Thinking begin university quality courses in English

Paris is hard to beat for its cultural and intellectual vibrancy. But the city’s English-speaking inhabitants – whether from France or abroad — do not have many opportunities to employ the language in sophisticated intellectual […]

Use our IG hashtag #expatriatesmagazine - We print our favourites

Something is wrong.
Instagram token error.

Random Listing

  • LUTECE LANGUE
    LUTECE LANGUE – FRENCH LANGUAGE SCHOOL SINCE 1997 Upgrade your French “communication” skills in small groups of 2/7! We provide quality French programs for professional and personal use: Weekly INTENSIVE course,[Read more]