Alison and Ian found buying bed linen in France expensive and confusing.They decided to create La Chambre Paris and found a factory that shared their values of exceptional quality, eco-responsibility and transparency. They developed a curated range of linen, sateen and percale and brought in little details such as duvet ties. By cutting out all the middlemen they can sell at an affordable price. The family startup launched in September to change how people buy bed linen in France. Better sleep, better you.